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Big Change For Our Insurance Agency

Big Change Coming to Our Insurance Agency Change can be a vengeful antagonist. Even subtle forms of change can be uncomfortable, and abrupt change can be downright scary. As a business owner, or an insurance agency owner, change is something you try to avoid … it always seems to be costly and disruptive. Insurance professionals are tasked with managing risk, so we’re inherently inclined...

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Why Did Google Really Exit the Online Auto Insurance Rate Comparison Business?

Why Did Google Really Exit the Online Auto Insurance Rate Comparison Business? It was only a short time ago that I wrote a blog post about Google Compare entering the domestic online auto insurance rate comparison auto business. At the time of drafting that post there was a lot of speculation that Google’s entry into the market was going to shift the paradigm, that Google was validating...

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The Ten Myths about Insurance People Believe

The Ten Myths about Insurance People Believe As a young man fresh out of college, I didn’t see myself working in insurance, let alone as an insurance agent. It’s not because I thought it was beneath me, I simply wasn’t informed about the industry. In hindsight it’s easy to understand why I was so ill-informed, there isn’t much education about insurance in our intermediate or higher education...

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Will Lemonade be the Uber of the Insurance Market?

Will Lemonade Insurance by the Uber of Insurance? We often marvel at the clever entrepreneur who comes up with a new product or service, especially one that disrupts an established industry. Today, it seems that technology, combined with social media and peer-to-peer networks, is combining to offer disruptive new products and services that challenge the economic models of traditional business...

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Google Compare and Online Auto Insurance Shopping

Google Compare and Online Auto Insurance Shopping Google has finally launched their comparison auto insurance shopping platform, and I’m still wondering, do I really care? I recently wrote a blog article about the resurgence of comparison sites, like Compare.com and CoverHound.com, and I’m not real threatened by those competitors. So, what makes Google any different? The reality is that online...

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Big Change In Store for Mercury Insurance in 2015

Big Change at Mercury Insurance In Store for 2015 We got some fun and exciting news from Mercury Insurance today! It was announced today to expect change at Mercury Insurance Company. There is going to be a fresh new look for 2015 and we are excited to share what learned today. So, what else can we expect to see in 2015? Mercury Insurance Company, domiciled here in California, is in several...

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All the Auto Insurance Advertising Can’t be Good

Does Auto Insurance Advertising Hurt Your Choices? The amount of auto insurance advertising is mind-boggling. Some insurance companies are spending big money to get their message out. In fact, GEICO will spend over $1B to influence you to buy their auto insurance, and Allstate (including Esurance), will spend over $800M. Progressive will easily spend over $500M to put Flo in front of potential...

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